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By David Futrelle
A couple of months ago, Gillette infuriated Men’s Rights Activists and other terrible people with an ad challenging toxic masculinity and suggesting that maybe it wasn’t such a good thing for men and boys to go around bullying and harassing people.
Now Gillette has a new ad out that seems designed to enrage, well, pretty much the same exact mob that came after them then. The ad, promoting Gillette Venus razors for women, features Internet-famous model Anna O’Brian — a.k.a Glitter and Lasers — posing triumphantly on a beach in a two-piece swimsuit, arms raised to the sky.
This isn’t the first time a Gillette ad has featured a woman in a swimsuit. But this particular woman happens to be fat, and so a vast horde of angry men (mostly) have gone online to attack Gillette for “glorifying obesity” and surrendering to the cuck soyboy hairy feminist woke SJW overlords. These health-conscious gentlemen and ladies have also mocked the model herself, calling her a predictable assortment of names, suggesting that she smells, and predicting that she’ll die soon.
On Twitter, quite a few decided to play the role of a “concerned” doctor:
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Never mind that fat does not automatically mean unhealthy. Never mind that thin people can be unhealthy. Never mind that diets can be so unhealthy as to be dangerous. And never mind that fat shaming is not only not an effective way to inspire people to lose weight — and often causes its targets to gain weight — it’s also a threat to their health, both mental and physical.
Of course, quite a few of the commenters didn’t even bother to pretend that their complaints had anything to do with health. Most were not terribly original with their insults.
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Other commenters pulled out all their favorite right-wing buzzwords for the occasion:
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Some thought that this new ad, like Gillette’s “toxic masculity” ad in January, was really just a sneaky way to attack … men.
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Over on the always despicable Breitbart, which noted that in addition to Anna, Gillette has also used trans activist Jazz Jennings in recent ads, the commenters were a bit blunter.
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Well, I guess Gillette has started another “conversation,” as they like to say whenever they do something they know will provoke an angry mob. So sad that all it takes is a picture of a fat woman unapologetically wearing a bikini to unleash a wave of hate.
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